It’s the fashionable drink of choice for Gen Z as they “split the G” on a pint of Guinness. For those unfamiliar with the trend, this is where drinkers take the first swig of a pint and aim to leave ...

BRITS are being “ripped-off” by alcohol-free beers that cost more than normal pints, even though they should be cheaper. The thirst for low-booze options is growing year-on-year in the ...

Media coverage of the burgeoning non-alcoholic beer market in North America bubbles up every “Dry January,” the annual ...

The meteoric rise in popularity of Guinness seems to have come out of nowhere. Though it has always been a favourite of a ...

Head brewer Matt Nitchke builds a six-pack, including picking a beer that represents this Eagles team as it makes a playoff ...

These outstanding sales figures go to show demand for stout among U.K. pub-goers is in no way slowing down," a Murphy's ...

The British star catches up with THR on his monumental upcoming slate that includes child-swap drama 'Playing Nice,' ...

The History Guy explained how an argument about a missed shot at a bird hunt led to the creation of The Guinness Book of ...

Ahead of the 2025 Guinness Men's Six Nations, here is everything you need to know before heading to the home of Scotland rugby, Edinburgh ...

And in 2025, the Guiness Storehouse will be celebrating its decade of brewing through its Alive in 25 campaign with all kinds of new events that promise to be fun.

"In my opinion, Guinness is outpacing its peer set in the beer category in part because it has leaned into its marketing strategies targeting Gen Z," said Bill Fritz, director of food and beverage ...