YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Users are witnessing ads ranging from 58 minutes to as long as 10 hours.

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Google denies serving extended unskippable ads on YouTube despite survey showing 31% of users encounter ads longer than two minutes.