AI is reshaping the efficiency of fast fashion, but experts warn it may also perpetuate overconsumption and pollution.

Is a well-established fast fashion brand becoming boring in Indian society? The new generation does not only reject ...

Fashion ecommerce giant Myntra has seen its Gen Z gross merchandise value (GMV) grow by more than 2x over the past year ...

More than three-quarters of Gen Z consumers like to purchase clothing in a physical store, but e-commerce is also a powerful ...

The Holiday Amex Trendex highlights key consumer behaviors as shoppers plan gifting and festive events for the season ahead.

The fashion pieces our mothers and grandmothers once wore underneath their dresses and skirts are now being worn as dresses ...

In a recent survey, Gen Z shoppers expressed the highest rate of approval for personalised marketing. AI enables businesses ...

Next-gen pop figures like Tate McRae and BABYMONSTER intertwine with star athletes Noah Lyles, Su Yiming and more.

That all comes in a year when Gen Z has perhaps overindulged in fashion trends like bows and “coquette,” so it’s hardly a surprise that the band experienced its share of TikTok virality. Their song, ...

Luxury retail is making a surprising comeback, but this time in an unexpected place, malls - according to the latest JLL ...

With trends evolving every month, it's the perfect moment to refresh your wardrobe and embrace what's making waves right now.