An environmentally conscious attitude and yet addicted to fast fashion: is that possible? And what do we know about it?

In case you didn’t know, Gen Z makes up close to 40% of the overall mobile user market. Therefore, seeing trends related to this generation can give us a good idea about which social media apps were a ...

Leading Gen Z retailer Pacsun has unveiled its 2024 holiday campaign today, showcasing key men's and women's fashion trends for Fall and Winter. The campaign encapsulates the heartwarming journey of a ...

LAST week, Kendall Jenner announced her partnership with hosiery brand Calzedonia.  The 5ft 9in model’s long legs were veiled in sheer polka dot tights, a trend that fashion bible Vogue ...

Here at Who What Wear, we're always documenting celebrity style and the trends driven by Generation Z, so why not combine ...

Gen Z is fueling a number of election day trends, such as vowing to “cancel out” loved ones’ ballots by casting votes for the opposite candidate, amid the tight race between Vice President Kamala ...

So we asked the Gen Z'ers of the BuzzFeed Community to tell us which millennial trends are no longer "cool," and their ...

As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands ...

By collaborating with 15,000 influencers across various tiers, Myntra FWD's campaign garnered over 60 million views. Here's a ...

As young voters turn up to cast their ballots for the next president, they’re also fueling a new trend in true Gen Z fashion ... a number of election day trends, such as vowing to “cancel ...

That is the case with style too. And since some fashion trends are cyclical, it’s not uncommon to find older styles being ...