Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

Taking a risk four months after having my first child wasn't easy, but after seeing the results FOMO has generated for household brands, I was blown away.” - TJ Stave DENVER, CO, UNITED STATES ...

Big-box retailer Target (TGT) is courting severe heat. Following news that a pension fund had filed a class action lawsuit for defrauding investors, the retailing giant rolled back its diversity ...

Suddenly, a meal that should feel ordinary becomes a cultural phenomenon. Fast food FOMO (the fear of missing out) thrives on this allure of the unattainable. It's not just about the fries or ...

In 2019, Singaporean graphic designer David Hilman and his $6,000 Frozen merchandise collection made headlines. While not all fans have thousands of dollars to splurge on merchandise or ...

However, certain securities tend to respond to greed more than others, driven by the fear of missing out or FOMO. And that's perhaps the best way to describe PLTR, as a FOMO stock. Since its ...

The concept of FOMO is widely known these days. This term for “the fear of missing out” even made it into dictionaries starting in 2013. But fewer people are familiar with a related and ...

Her story is not unusual; it highlights a broader issue where societal pressures, fear of missing out (FOMO), and the need for social recognition converge, creating the emotional strain that many ...

For generations gone by, the idea of missing a social event might have triggered intense FOMO or the fear of missing out. However, use of the once-common abbreviation is fading as Gen Z - as ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

As a personal finance writer who scrimped and saved for more than a year to fund a backpacking trip around the world, I know what it's like to grapple with FOMO and spending restraints.