Our picks for the best new toys of 2024 include picks from standbys like LEGO and Barbie in addition to new releases from Ms.

Link Squad™ is a brand new ‘toy band’ range from Fisher-Price that helps your baby and toddler learn as they play.

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

A baby’s first Christmas is a magical milestone that’s filled with joy, wonder, and—for grown-ups—the thrill of picking out ...

Our kid toy testers and parenting experts selected the best STEM toys for 5-year-old tech-loving kids, including coding kits, ...

Some children experimented with a machine that contained a mix of pink and purple toys, while others had a machine filled ...

A major study, the first of its kind, has revealed key insights into the extent to which children under 3 years old have ...

Children too young to know words like "impossible" and "improbable" nonetheless understand how possibility works, finds new ...

designs and sells children’s entertainment products. The company’s brands include Care Bears, Tonka, Lite Brite, K’nex, ...