Link Squad™ is a brand new ‘toy band’ range from Fisher-Price that helps your baby and toddler learn as they play.

From a doll hidden behind a magic mirror to a sound-sensing robot, to dozens of toys that innovate beloved play patterns, the 2025 Toy of the Year® (TOTY®) Award finalists, announced today by The Toy ...

A baby’s first Christmas is a magical milestone that’s filled with joy, wonder, and—for grown-ups—the thrill of picking out ...

Our kid toy testers and parenting experts selected the best STEM toys for 5-year-old tech-loving kids, including coding kits, ...

A major study, the first of its kind, has revealed key insights into the extent to which children under 3 years old have ...

Children too young to know words like "impossible" and "improbable" nonetheless understand how possibility works, finds new ...

designs and sells children’s entertainment products. The company’s brands include Care Bears, Tonka, Lite Brite, K’nex, ...

We know that playing with stimulating toys has a positive impact on a child’s learning, but we were intrigued ... and we take ...

Babies who play with car toys allow their fine and gross motor skills to naturally develop. Check out the best car toys for babies available.

From a Bluey Magnetic Tiles Construction Building Play Set to a Target pretend checkout lane, a Play-Doh pizza delivery set ...

When curators at the National Toy Hall of Fame learned the Fisher-Price Corn Popper had been voted in, they knew they had ...

Price and VTech to coloring sets and play kitchens, you can spark curiosity and inspire learning with these fun and engaging toddler toys.As your baby graduates from infant to toddler, their penchant ...