Once a staple in American households, direct to consumer companies like Tupperware and Avon are seeing significant shake ups after filing for bankruptcy.

The FDA spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay ...

In a recent presentation at the 25th Annual Pharmaceutical and Medical Device Ethics and Compliance Congress, Catherine Gray, ...

Direct Digital Holdings, Inc., operating through Colossus Media, LLC and Orange 142, LLC, is a notable player in the advertising and marketing technology sector, providing both sell-side and buy-side ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

Bridging this gap requires direct conversations with customers, particularly after launch when outbound marketing will drive ...

This direct feedback highlighted the importance of pet-policy ... I would share an experience where I received valuable customer feedback on my advertising during our company’s marketing campaign for ...

Researchers from Erasmus University and KU Leuven have published a new study that examines how retailers respond when ...

Retail media networks (RMNs) are leveling the playing field, providing smaller companies with powerful tools to engage ...

Strengthen Cross-Channel Marketing with Targeted Profiles By applying customer ... Keep in mind that your list is the foundation of your direct mail success. A poor list will yield poor results, no ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...