The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

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The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

The much-heralded Dell XPS line of premium laptops will be no more, as the PC maker rebrands its PCs and monitors in a major ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...