It's out with the old, as Dell ushers in a new naming scheme for its wares, with just Dell, Dell Pro, and Dell Pro Max taking ...

Dell is completely rebranding its suite of laptops, offering three iterations: Dell, Dell Pro, and Dell Pro Max. I'll break ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...

Dell announced its 2025 AI PC portfolio Monday, which features three new product categories under the same brand: Dell, Dell ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

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Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

It'll all end in tiers CES Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...

Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...