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With it, so too has a brand new league-wide sponsor. Visible on every team's helmets during the playoffs is the word STRAUSS, accompanied by a small logo. In September, MLB announced a partnership ...

As the NL and AL wild-card series got underway on Tuesday, fans noticed that all the batting helmets had a massive “STRAUSS” ad on both sides. This evidently was a partnership between Major ...

Fans are asked to wear white, and they won't be the only ones.Iowa State will wear white uniforms and helmets ... also got a makeover.Iowa State football alternate helmetsThis isn't the first ...

Tennessee football players will wear a "Mountain Strong" sticker on their helmets to show support for victims of Hurricane Helene, beginning with the Arkansas game. On Friday, UT unveiled an image ...

KNOXVILLE, Tenn. — Tennessee Football will wear their heart on their helmets this weekend as they go up against Arkansas. They announced they will sport a helmet decal with the words "Mountain ...

The Iowa State football team will have a new look when it takes the field Saturday vs. Baylor at Jack Trice Stadium in Ames. Iowa State announced Friday via X/Twitter that players' helmets will ...

WHEN VIRGINIA TECH coach Brent Pry first learned that college football would be adopting helmet communications, he reacted like someone used to doing his job well, without seemingly unnecessary tech.

The point of Thursday night Conference USA football on national television is ... will be wearing entirely red uniforms with a red helmet that features a big pair of eyes on it.

LOUISVILLE, Ky. (WDRB) — Western Kentucky football will have all eyes on their helmets thanks to Big Red. Big Red changed the helmets to have his eyes on them. The team shared a video and ...

There's Bucky Badger at Wisconsin, Bevo at Texas, Ralphie at Colorado and Uga at Georgia, but few college football mascots ... And, the helmets bear a familiar design that has made the rounds ...

There is an argument to be made for which NCAA college football team has the best helmets, with Notre Dame’s all-gold one’s in clear contention. While many might disagree with Fox Sports college ...