You’ve just heard someone mention “content marketing” and you get the idea you should already know what it is, but you’re too embarrassed to ask anyone. Congratulations, this post is for ...

Content marketing can help you attract leads, win more sales, and grow your business. Here's everything you need to know to get started and do it right.

Digital marketing has taken over the world of business quite quickly. Content marketing is simply one of its popular and highly effective areas that puts customers’ needs first. The type… ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.

Steve Jobs said it first in 1996: Content is king. And countless marketers, strategists, and industry leaders have chanted this three-word mantra ever since. While the digital landscape has signifi… ...

As content marketers, we're writing to a target buying audience, but that doesn't mean it's a one-way street. Good content is backed up by strong community management, and there should be dialogue.

Audi has used content marketing to promote brand loyalty. Speaking to Marketing Week, CMA chairman Andrew Hirsch says content marketing has been part of the marketing mix for the last 20 years but ...

More content, fewer resources—that's the drumbeat of content marketing today. Discover how to work smarter, not harder, by multiplying your content's impact, getting more from your martech, and ...