In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

When your brand isn’t rooted in anything real, every ad, post and pitch feels a little disconnected. The customer notices it ...

You’ve probably heard the term UGC tossed around a lot lately. It stands for User-Generated Content, and no, it’s not just ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

As AI transforms marketing from a storytelling function into a real-time decision system, CMOs must stop managing campaigns ...

Leaders explore how AI influencers are shaping a new era of authentic and relatable marketing, and what this means for ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Key Takeaways Google’s Search Generative Experience (SGE) – also known as AI Overviews and AI Mode – fundamentally changes how search results are presented, using AI to create snapshots of information ...

Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

A WEAKER peso due to volatility would hurt local exporters as the country’s import bill still outweighs its export receipts, according to the top official of the Department of Trade and Industry’s ...