You’ve probably heard the term UGC tossed around a lot lately. It stands for User-Generated Content, and no, it’s not just ...

Hedera (HBAR) continues to make quiet yet notable strides in the crypto market, fueled by its cutting-edge hashgraph ...

Leaders explore how AI influencers are shaping a new era of authentic and relatable marketing, and what this means for ...

As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Duolingo did the same with learning. From memes to streaks to real-time grammar hacks, content is their entire ecosystem. And it's paid off, churn dropped 26% in key user segments after they gamified ...

In the GCC, marketing has become not only more thrilling than ever, but also more complex, says Hyundai UAE and Genesis UAE’s ...

A WEAKER peso due to volatility would hurt local exporters as the country’s import bill still outweighs its export receipts, according to the top official of the Department of Trade and Industry’s ...

As of the end of December 2024, Objective held just under AUD 100 million in cash and cash equivalents and no debt. Objective’s business is also of exceptionally high-quality due to its government ...

It seems like everyone is focusing on meeting their protein goals more than ever, and food companies have noticed, adding ...