Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Stock rises nearly 15% as luxury brand sets out plan to refocus on core products such as trench coats and scarves ...
KEY TAKEAWAYS Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it ...
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Burberry Ramps Up Turnaround in Effort to Revive Brandwhile handbags and other categories will be priced differently with some accessible products. “Our positioning is today and ...
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