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Burberry puts focus
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss.
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry’s new strategy is one check on a long list
That Burberry’s zany, modern and expensive products were gathering dust on shelves is clear — and was highlighted by a 20 per cent decline in first-half sales. That it might do better by selling tradition and returning prices to earth also seems reasonable: “rainwear” outperformed even during the slump,
CNN
1d
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry
will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on
bags
and shoes, the loss-making luxury brand said ...
6d
Burberry and Gucci bags, boots & scarves are up to 40% off at Gilt, but the flash sale ends soon
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
Hosted on MSN
1d
Burberry Ramps Up Turnaround in Effort to Revive Brand
while
handbags
and other categories will be priced differently with some accessible products. “Our positioning is today and ...
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