Virat Kohli on a notebook holding a notebook with Virat Kohli on it holding a notebook with Virat Kohli on it,” read the ...

From witty billboards to festive packaging and social media takeovers, quick commerce platforms are going all out this ...

Brand leaders share how sexual wellness brands are using bold campaigns, humour & marketing strategies to normalise ...

In a social media post, a Topmate employee stated that it’s all over for the likes of Blinkit, Zepto, and Instamart, which ...

A name can mean everything—or nothing. When Zomato decided to rename its corporate entity to Eternal Ltd last week, the ...

While these platforms earlier spent Rs 400-450 for acquiring a customer, that has now increased to upwards of Rs 800, an executive at a digital marketing firm said. In performance marketing, ...

Actor Ranveer Singh promotes the brand to create a mass appeal for its protein-rich wafers and the upcoming basket of snacks ...

Here's a list of some famous brands that successfully rebranded themselves, like Indian billionaire, Deepinder Goyal's ...

Deepinder Goyal is leading all the headlines after rebranding Zomato to Eternal. Here's an interesting anecdote from when he ...

India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Flipkart is doubling down on its quick commerce play ahead of its flagship Big Billion Days event. This and more in todays ETtech Morning Dispatch.