The MLB franchise announced Monday it has removed Oakland from its name and will simply be the "Athletics." It appears the ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

The Smokies have officially announced their name change to the Knoxville Smokies and shared what their new team logo and ...

You might say that sports sponsorship isn’t just about slapping logos on jerseys anymore. It’s become a sophisticated tool for amplifying brand visibility and crafting meaningful connections with ...

The logos include a new color and a historic bridge connecting South Knoxville to downtown over the Tennessee River.

The Oakland Athletics are officially no more. The team sent out new brand guidelines Monday, specifying how they want the club to be referred to going forward. “When referring to the team name, use ...

The Sports Portal provides unique insight into local sports teams and organizations, benefiting all members of the community ...

The primary logo features the fan-favorite bear with the rolling Smoky Mountains. The Smokies script sits on top of the ...

When more than 50,000 runners and 2 million spectators descend on the iconic five-borough course in New York City today (Nov. 3), the New Balance logo ... sports. New Balance was the first ...

The Yankees-Dodgers World Series has also highlighted a matchup between the team's brands and iconic ballparks.

Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...