Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile ...

With AirTags, Apple launches a new product — and invites antitrust scrutiny Competitors like Tile complain Apple is giving itself an advantage over competitors ...

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Bluetooth tracker company Tile has announced its selling up for $205 million, less than a year after Apple entered the market with its AirTag.

Apple’s long-rumored Bluetooth trackers, AirTags, are now officially here. Finally. AirTags are little round tiles that look similar to backgammon pieces, ...

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Tile, which makes Bluetooth accessories, accused Apple of anticompetitive behavior that has "gotten worse, not better" in a statement published Wednesday on the House of Representatives website ...

Apple AirTag The $29.99 Apple AirTag is functionally identical to how the Tile Mate works, serving as a water-resistant gadget that can help you keep tabs on belongings.

However, there’s still room in the market for Tile’s low-cost Mate tracker, particularly because Apple’s AirTag only works within the Apple ecosystem.

Also to the Tile Pro’s advantage, the metal frame of the tag itself has a hole to attach it to a keyring, whereas the Apple AirTag relies on the additional purchase of an AirTag keyring or loop.

While Tile continues to dominate the key finder market, it's faced stepped-up competition in recent years, including challenges from Apple and Samsung, which have come out with trackers of their own.

Tile is no stranger to making tracking devices. The company, of course, pioneered its Tile trackers years before Apple stepped into the ring.