The 4Ps has become synonymous with the marketing mix. The 4Ps are product, price, place, and promotion. The strength of the 4Ps approach is that it is a memorable and practical framework for ...

How do I know I can trust these reviews about Amazon.com? How do I know I can trust these reviews about Amazon.com? 4,536,144 reviews on ConsumerAffairs are verified. We require contact ...

Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

A total of 377 families graduated from the Pantawid Pamilyang Pilipino Program (4Ps) in Muntinlupa. 4Ps is the Philippine government’s “national poverty reduction strategy and human capital investment ...

Senator Sherwin Gatchalian said that 159,000 new students will benefit from the increase in Tertiary Education Subsidy (TES) beneficiaries from Pantawid Pamilyang Pilipino Program (4Ps) households, ...

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