The Air Jordan 1 Low, a very popular silhouette in the Air Jordan family, is seemingly ready to add one more design to their ...

The upcoming year will be pivotal for the sneaker industry - especially Nike and Jordan Brand. While no company will ever dethrone the iconic American sportswear brands, they can continue to chip ...

When a still young and upstart Nike, best known for its track & field shoes, signed a young basketball talent out of North Carolina, little did they know where the world would take them.

In 2024, Yatchy had finally got a Nike deal, and slowly been teasing his collaborative Air Force 1 sneakers, which were released in late 2024. The online response hadn’t been entirely positive. He’d ...

But that wasn't the only unusual decision Nike made while launching the Air Jordan brand. The Air Jordan 1 swapped the standard white upper for a black one, which violated the NBA's uniform policy ...