Meta is giving its AI assistant a better “memory” in an effort to make the chatbot more useful. The company’s latest AI update allows the assistant to “remember certain details that you share with it in 1:1 chat” and uses your past activity on Facebook and Instagram to make more personalized recommendations.

Privacy experts note that Meta ‘s approach to AI memory includes robust security measures to protect user data. The company has implemented encryption protocols and data retention policies that comply with global privacy regulations, including GDPR and CCPA.

Meta says that it is rolling out improvements to Meta AI, its cross-platform chatbot, including the ability have the bot “remember” details from conversations. In a post on Meta’s official blog, the company said that,

Key Takeaways Meta CEO Mark Zuckerberg said Wednesday’s that the rapid rise of competitors from China has only strengthened the tech giant’s commitment to its AI ambitions. The CEO said it’s too early to know how growing competition from China could impact its future investments.

I continue to think that investing very heavily in CapEx and infra is going to be a strategic advantage over time.’