Looks at ideas that have creatively harnessed UGC and produced results, using three award-winning case studies.

The micro-drama boom first started in China, but these short episodic videos with outlandish storylines are now gaining traction in the United States – and as they turn into the soap operas of the ...

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards. The most recent Awards were announced in September 2017 and the winning ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

When you're as famous [some might say infamous] as Paddy Power is for its brand marketing, there's always huge pressure as a team to outperform your achievements year on year. But by any objective ...

Provides an overview of the key datapoints that advertisers need to know about LinkedIn, spanning investment, consumption and performance insights.

WARC’s GEISTE framework examines global trends via six key lenses, identifying the major macro-level shifts that will shape the world in 2026. This unique framework provides the foundation for the ...

Retail media has grown up faster than its measurement. Ask five retailers how they prove performance and you'll hear five different answers: incrementality tests, modelled sales lift, and Marketing ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.