Why It Works: How Stoptober helps millions to quit smoking Scarcity works because it imbues our decision with a sense of urgency. It sparks a fear of missing out, rooted in loss aversion — we don’t ...

Across retail, fashion and travel, brands are leaning into Pinterest and making the social site a bigger part of their ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Current regulation is “insufficient” to protect children and young people from online gambling advertising in the digital age ...

WPP Media found most customers enter the buying cycle heavily predisposed to a certain brand, limiting the effect of ...

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

The first festive campaign under marketing boss Sharry Cramond, M&S explains the clothing and home creative reflects its ...

All of this feels perfectly logical when you’re dealing with a hypothetical lottery. But here’s the question: why does that ...

Backed by the L’Oréal Group, AI-powered beauty marketplace Noli wants to cut through the noise to solve consumer needs, says ...

“Looking ahead, advertising investment is forecast to rise steadily into the Golden Quarter, and while overall growth is ...

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.