AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google search.
Helen Havlak, publisher at The Verge, on how publishers should pivot in response to the dropoff in traffic from Google Search.
The killer application for generative AI tech in TV advertising right now is very simple: auto-creating videos that small and ...
Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based ...
Two startups team up to help brands target TV viewers based on what and where they buy. And TikTok remains in will-they-won’t ...
Morgan Pomish, head of innovation solutions at Digitas, shares what brand leaders and advertisers should consider before jumping on a tech bandwagon.
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
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