TIME has been an industry leader in pursuing content licensing deals with companies like OpenAI and Perplexity. These ensure that the publisher’s content ...

Here are some of the best media stories our team has read so far this week: Wired | The FCC Has a Fast Lane for Complaints About Trump’s Media Critics (13 ...

The most valuable audiences behave like fans. They spend more time, engage more deeply, and are more willing to pay, making them critical to growth ...

For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in the ...

As AI systems increasingly access digital content, publishers are entering a new commercial reality. Content is being consumed in ways that often sit outside traditional channels such as search, ...

Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click ...

As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking to be top of ...

The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what makes the Journal ...

As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys. As ...

Viewers are turning to dramas made for mobile and split into digestible chunks. It’s worked in China, but can these shows be a hit elsewhere? Microdramas, sometimes called vertical dramas, are ...

Platforms centralize distribution, pricing, and data in digital media, complicating how value is created and captured meaning that copyright functions as an economic tool not just a legacy legal ...

Media companies are increasingly using artificial intelligence to improve recommendations and personalize the audience’s viewing experience. The primary focus centers on reducing friction in discovery ...