For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data ...

In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by ...

Search remains a primary way for publishers to reach audiences. But a growing share of searches now end without a click. Users increasingly find answers ...

AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate ...

Here are some of the best media stories our team has read so far this week: The Verge | Former FCC staffers agree: Brendan Carr needs to be stopped (5 min ...

The relationship between audiences and media is shifting. New technologies—particularly agentic and search-based AI—are reshaping how people discover and ...

Across sessions and conversations, the members-only 2026 DCN Summit revealed a clearer picture of an industry being reshaped by AI. That includes the ...

For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in the ...

As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking to be top of ...

The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what makes the Journal ...

Viewers are turning to dramas made for mobile and split into digestible chunks. It’s worked in China, but can these shows be a hit elsewhere? Microdramas, sometimes called vertical dramas, are ...

DCN members can access the full Digital Subscription Tracking Report for Q4 2025 after logging in or registering an account (top right corner). Once logged in, a download button will appear below the ...