Why Dove and Crumbl partnered on a body care line
Dove and Crumbl are partnering on a new line of products that smell like some of Crumbl Cookies’ most popular flavors.
Honda, Nissan to merge by summer 2026
Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by ...
Google OKs the use of IP addresses by advertisers, reversing a key ad tech data policy
Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.
Nielsen increases pressure on Paramount by cutting agency access to transaction tool
Nielsen is ratcheting up pressure on Paramount as their contract dispute nears its fourth month, cutting off access to a ...
11 creative campaigns to know about today
Among today’s highlights, MullenLowe made wrapping paper out of unwanted advertising ideas; H&R Block leaked Santa’s tax ...
Volvo hires IPG’s Initiative for global media
Volvo Cars has awarded its global media business to Interpublic Group of Cos.’ Initiative following a competitive review ...
ESPN begins prepping for its streaming launch in new campaign from BSSP
Future phases of BSSP's campaign are planned for March, when ESPN will demonstrate its leadership in women’s sports coverage. BSSP will then tease the launch in the summer, and encourage fans to sign ...
Honda, Nissan plan to merge under holding company with Honda in driver’s seat by summer 2026
Honda, Japan’s No. 2 automaker, and Nissan aim to finalize an agreement by next June and establish the holding company by August 2026. They plan to take the new entity public around that time, pending ...