Screenvision Media today will unveil a way to simplify cinema ad sales for companies that just want to buy the hits. At an upfront presentation to buyers, the firm will introduce what it calls “10 ...
Screenvision's network expansion coincides with a resurgence in moviegoing and renewed enthusiasm from advertisers as 2026 box office predicted to hit $9.5B NEW YORK, Dec. 10, 2025 /PRNewswire/ -- ...
The nation’s second-largest seller of movie advertising is expected to change hands this summer, The Post has learned. Investment bank Moelis & Co. has been tapped to explore a possible sale of ...
It’s been a tough year for Screenvision: First the Justice Department sued to block its plan to merge with National CineMedia, creating a movie theater ad sales monopoly. They scrapped the deal in ...
Screenvision, a leading innovator in cinema advertising, and Shamrock Capital Growth Fund II, a leading private equity fund focused solely on media, entertainment and communications investing, ...
Movie-theater owners are chasing TV ad dollars by tightening their grip on Millennials. Screenvision, one of the biggest movie-theater ad sales firms, is touting its young movie-going audience as a ...
Taking advantage of off-peak movie hours, Screenvision announced Monday it is rolling out its new live feed technology to 300 theaters by the end of 2010. By Katy Bachman, MediaWeek, The Associated ...
NEW YORK — Remember matinee moviegoing with all those kiddie cartoons? Well, they’re coming back. In a move designed to help exhibitors attract new auds and expand profitability, cinema advertising ...
LOS ANGELES Those ads that appear on movie theater screens before the lights go down come with the rarest commodity in marketing: a truly captive audience. Then why are advertising “preshows” usually ...