Dan Ives of Wedbush Securities said it’s clear Apple is incapable of producing its own AI in-house, despite a company culture that strives to build superior products internally. In recent days, some of Apple’s top AI talent has also been poached by increasingly aggressive AI talent recruiter Meta, Bloomberg reported.

Perplexity’s Max plan with unlimited Labs, early access to features like Comet, top AI models, and priority support for power users.

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks program.

Perplexity.ai has launched its own Comet browser to take on Google Chrome and Microsoft Edge and their respective search engines. But Comet is enormously expensive, and in tests, didn't always work.

Wedbush said Perplexity is the "no brainer" deal to help launch Apple's ( NASDAQ: AAPL) AI strategy. The firm has an Outperform rating and $270 price target on Apple's stock.