Online influencers MrBeast, Logan Paul and Olajide “KSI” Olatunji on Monday announced they’ve launched a new grab-and-go food line called “Lunchly” selling pre-packaged meals similar to those offered by the decades-old Lunchables brand owned by Kraft Heinz.

MrBeast teamed up with Logan Paul and KSI to create Lunchly, a prepackaged lunch that includes a Prime drink and Feastables candy bar. The on-the-go lunch pack will be a fierce competitor to Lunchables, the longstanding champion of the prepackaged lunch game.

Content creators MrBeast, Logan Paul and KSI have teamed up on a new food company called Lunchly that is taking on the well-known ready-to-eat Lunchables brand. What Happened: Food giant Kraft Heinz Co (NYSE:KHC) may have trouble ahead for its Lunchables brand with Lunchly now in direct competition.

Many are closely following the DanTDM drama surrounding his public criticism of Lunchly, the new venture launched by MrBeast, Logan Paul, and KSI. As this debate continues, DanTDM’s disapproval of the product’s marketing tactics has sparked discussions across social media.

MrBeast, Logan Paul, and KSI are partnering to launch Lunchly, a children's mealtime kit that they claim is healthier than similar products on the market.

The content creators, who have had success with their own food and beverage products, are launching 'Lunchly,' a grab-and-go lunch option.

KSI, Logan Paul, and MrBeast‘s newest venture, Lunchly, is met with immense backlash from popular creators, including DanTDM. He took to X (formerly Twitter) to call them out for selling anything for the sake of earning money.

Jacksepticeye came to DanTDM’s defence after the the latter prompted KSI, Logan Paul and MrBeast to respond to his Lunchly criticism.

The launch of Lunchly, a brand co-founded by YouTube influencers MrBeast, Logan Paul, and KSI, has sparked controversy. Positioned as a direct competitor to the Lunchables brand, Lunchly’s entry into the food market has been met with skepticism and criticism.