Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend ...

British Airways has announced sweeping changes to its loyalty program, including a new name and look. Known prior as the ...

One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from ...

Alongside a new name and structure, the program has a new colour palette and a surprising logo design with an interesting ...

British Airways is overhauling its loyalty program this year, switching to a revenue-based system and moving away from ...

The new program, rebranded the British Airways Club, will prioritize spending over miles flown. Here’s how it will work.

British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's ...

British Airways will soon introduce The British Airways Club, a reimagined loyalty program that rewards travelers based on ...

For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and ...

BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways ...

Britsh Airways is rebranding the Executive Club to The British Airways Club and switching to Tier Status based on total ...