The Bullring has issued a huge update ahead of two new fashion stores opening at the shopping centre ahead of Christmas.

This isn’t your average GQ Box. It’s even better. This Limited-Edition Holiday Fragrance Box features five fragrances from some of the best perfumers in the world—Creed, Jo Malone London, and more!

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The co-creatives speak candidly with Hypebeast in an exclusive conversation about their journey stepping into the world of ...