Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing ...
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ...
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
Dell’s ‘Unified Branding’ Is Completely Confusing
Dell laptops are being split into three categories: Dell, Dell Pro, and Dell Pro Max. Dell laptops are meant for work and ...
Dell drops long-running XPS, Inspiron, and Latitude brands
Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...
Dell XPS is dead — Dell just rebranded its entire PC lineup
Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.