This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...

It'll all end in tiers Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that ...

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Unveiled at CES 2025, the Dell Pro 13 and 14 Premium laptops marks a significant shift in Dell’s product branding strategy. The company ...