Netflix: This was a question posed to me last week by my driver. This sparked off a chain of thoughts in my head. If OTT ...

New York (CNN) — McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales.

Whether you're looking to upgrade your next movie night setup or hoping to game with higher-quality graphics, Black Friday is ...

Haul stands out for cheap items under $20, baked-in discounts, and free returns for any orders over three dollars.

This article is part of your SHN+ subscription During an earnings call last week, Brookdale Senior Living (NYSE: BKD) CEO Cindy Baier said that the ...

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? The post How ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...

Common types of customer behavioral data include: First-party data. First-party data refers to information captured on ...

Push marketing prioritizes direct outreach to potential customers, while pull marketing aims to attract potential customers ...

When establishing a direct channel to end-consumers, suppliers can take an informed, segmented approach to avoid backlash from their retailer partners.

Target the Right Audience at the Right Time Delivering your message to the most relevant audience allows you to stretch your marketing budget while boosting impact. Increase Your Reach Through ...