Enter Yellowberry, a new company that just raised more than $40,000 on Kickstarter to make bras for girls aged 11-15 that are (assuming mom voice) actually really cute!

My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?”… ...

Forget Training Bras. Girls Are Buying Lingerie. ... “Now she has more bras than I do, ... the store for 7- to 12-year-olds owned by Ascena Retail Group’s Tween Brands unit, ...

Concerned parents have blasted high street chain Primark for selling padded bras aimed at children as young as seven. Remember your first bra? Chances are it was of the training variety. Sort of a ...

"When I was 12, my mum said I didn't need a bra yet," says Luanne, 30. "But all the girls in my class had them and you could see them through their school blouses.

As girls at this age can be quite sensitive and particular about their body image, it is best to let your daughter decide for herself when she wants to start wearing a training bra regularly.