Video material is an especially effective method of influencing consumer behavior and improving the shopping experience.

As short-form videos continue to dominate content consumption, their value in enhancing user experience (UX) and interface ...

In today’s digital world, using video content has become essential for businesses. With more people consuming video online ...

With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and ...

Boston Scientific has launched a docuseries campaign to remove the stigma of male incontinence | Boston Scientific has ...

Discover: 41% of shoppers report they increased their use of retail e-commerce sites and marketplaces compared to 2023, while only 9% reduced their activity in these channels; conversely, only 15% say ...

Affiliate marketing has emerged as a powerful tool for entrepreneurs and small business owners, offering a low-risk, ...

Shoppable video content is on the rise, and Amazon's latest launch may help more brands get in on the marketing trend ... The partnership will allow brands to advertise their products in streaming ...

The Dragons' Den episode aired last Thursday, and TikTok has been in an uproar ever since. Users have blasted Bobba and its founders, accusing them of racism and cultural appropriation. "That is ...

Consumer marketing aims to understand what customers want and need, and then create messages and experiences that speak to ...

Nearly three years had passed since designer Cliff Bleszinski introduced Fortnite at the 2011 Video Game Awards, and the product Epic Games teased that night still hadn’t materialized. Much of the ...

At the Oct. 1 open house, Caleb Thomas, senior production assistant at Spectrum Designs, provided community members and local officials ...