When people understand the "why" and "how" of change, they're more likely to embrace and drive it themselves, making it a ...

"High-Impact Content Marketing" by Purna Virji is a must-read. It shows you how to make your content intentional, engaging, ...

Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted ...

Fosun International receives Sustainable Asia Award 2025, Best Environmental Responsibility Award and Best Corporate Communications Award ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Welcome to the Fall 2020 semester students! I hope we can have a fun time learning this semester. It will be a new world for all of us, so I hope I can deliver a fun and educational marketing ...

Just some typical questions may have for the marketing class this fall. #marketing #principlesofmarketing #badm320 YouTube Advice Playlist: <a href=" Help Support Marketing & YouTube education and ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

As we head into the second half of 2025, here’s what truly strategic marketers are prioritizing—not as trends, but as ...

From the Classroom to Real Life: How Marketing Principles Can Boost Your Academic Success Presented by Skill Hub- Team Pro What’s This? January 22, 2025 ...

Or useful. And some are twisted to suit whatever someone is selling you. So, I’ve hunted down the nine timeless quotes that reveal the core marketing principles that will never change.

By finding new, creative ways to activate these principles, you’ll stay ahead in the competitive landscape and remain top of mind for your customers. Harris Galloway is a behavioural strategist at ...