General Mills’ marketing boss on reaching consumers in an era of advertising overload
In another life, Doug Martin could have been a stand-up comic. The charismatic marketing executive instead holds court in ...
Diginomica2h
The 8 principles for success in the 'Services Era'
The shift from selling products to offering services has transformed industries globally. Certinia CEO DJ Paoni breaks down ...
How Amazon is taking a Hollywood-style approach to its marketing
Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...
Marketing Dive9h
JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart
The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.
Show and tell: Reveal the inner workings of your products and how components are assembled
Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...
martech22h
How AI and ML bridge the attribution disconnect across marketing channels
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.