There are many inspiring stories of Tata's, but this one can show how Tata's were so firm about their principles in life, ...

Explore how PatPat evolved from kids' wear to a family-oriented brand with Ranu Coleman on CMSWire's The CMO Circle.

Agencies can offer value not in what they sell, but in the information they provide clients over the course of the ...

Marketing exec Amy Powell described how she's drawing on her entertainment background to market Amazon outside the ...

The shift from selling products to offering services has transformed industries globally. Certinia CEO DJ Paoni breaks down ...

Researchers from University of New Hampshire, Singapore Management University, and University at Buffalo have published a new ...

The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway.

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.