What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers ...

Brands have plenty to learn about persuasion from an undercover professor of social psychology, Keep Left behavioural strategist Harris Galloway explains.

What are the Basic Principles of Marketing? So you want to do marketing. You’ve got to know the rules, but what are they? On our web site we try to give you the ideas you need to do marketing, but ...

Mandana Dayani, co-founder of I Am a Voter, has been involved with "some version of activism" for as long as she can remember ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

From manufacturing processes to the marketing itself ... One of the key benefits and principles of digital transformation is the ability to meet new customer demands and wants.

Holistic marketing is a strategy to move marketing beyond the purview of the marketing department to an enterprise-wide role ...

As we continue to bring a greater community focus into public media journalism, it is important to redefine how marketing can ...

I worked in journalism for close to a decade before making the switch to tech and marketing, and the skills I developed in my early career helped prepare me to not only succeed but also thrive in my ...

The associate degree in marketing is designed to provide a solid foundation in business principles and practices. Plus, when you complete the program, you have the option to seamlessly transfer 60 ...

Reality: While Islamic trading promotes responsible investing, it does not guarantee low-risk opportunities. Just like ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...