Despite Apple's efforts, Gurman remains critical of the overall impact of AI on consumers, stating that innovations in camera technology have a far greater appeal to iPhone buyers than AI features.

Cook asserts that Apple's AI, named Apple Intelligence, aims to be the best rather than the first. It debuts in October on newer iPhones and iPads, promising advanced features like improved Siri ...

Thompson Rivers University provides funding as a member of The Conversation CA. When Apple’s version of AI, branded as Apple Intelligence, rolls out in October to folks with the company’s ...

Apple Intelligence is set to launch before the end of October – and Apple’s CEO Tim Cook believes the AI tools have already changed his life. In an interview with The Wall Street Journal ...

Apple is one of the biggest tech companies on the planet. While it has had a hand in artificial intelligence over the years, it’s primarily a hardware company. With the rise in AI technology ...

But you'll excuse me for feeling like Apple's initial suite of AI-powered tools is already here. That's because I've been spending a lot of time with Apple Intelligence as of late, exclusively on ...

Topping the Index this week is Apple for releasing research that confirms what we maybe already suspected: AI models can't really reason, only pattern-match (for now). The company completed the ...

IDC pointed to the success of generative AI in the upcoming iPhone 16 and Apple’s ability to establish local AI partnerships in China as potential growth factors. It forecasts that GenAI ...

Researchers at Apple uncovered significant weaknesses in Large Language Models from OpenAI, Meta and other AI developers. Researchers also raised questions about the LLMs logical reasoning ...

In 2024, despite sluggish global sales of Apple's iPhone 16 series, bank analysts are optimistic about a potential reversal through updates to the company's AI service, "Apple Intelligence." ...

Apple on Tuesday launched its new generation of the iPad mini packed with AI features including writing tools and an improved Siri assistant, as the iPhone maker races to boost its devices with ...