Nestled in the aisle of pink sparkles dedicated to girls in most toy stores, this seasons’ shoppers will find a small collection of engineering toys called GoldieBlox packaged in sequin-free yellow.

Melissa Hines receives or has received funding from the United States Public Health Service, National Institutes of Health, the ESRC and the Wellcome Trust. You only have to walk down the aisle of a ...

How crowdfunding and Internet indignation are changing the way kids play. However, the bigger story here is not Barbie’s demise. It is the rise of a new generation of pro-girl toys that are ...

Caught on camera in the “pink aisle” of a U.S. toy store, 5-year-old Riley posed a multibillion-dollar question: “Why does all the girls have to buy pink stuff and all the boys have to buy different ...

Sabrina, Reese and Raven traded in their tiaras for a toolbox, and they’re encouraging other girls to follow suit in a new online campaign promoting GoldieBlox, a company that claims to make “toys for ...