Dell killing XPS name is an unforced error

The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
Dell killing the XPS name is an unforced error
This year at CES 2025, Dell is announcing a huge rebranding for all of its consumer and commercial PCs. However, while this change is generally a move in the right direction, I think getting rid of the iconic XPS name is an unforced error.
30 years later, XPS is dead. Here’s why Dell is killing its flagship brand
Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?
Goodbye, Dell XPS
In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company announced that XPS, Inspiron, and
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
See ya later Inspiron and XPS: Dell has streamlined its branding down to a very Apple-like Dell, Dell Pro, and Dell Pro Max
Dell's branding has always seemed a bit clumsy to me, and it seems the Texas-based tech giant may agree. It's just announced a branding change that simplifies its core PC product tiers into three main categories—Dell,
We miss you already, Dell XPS
XPS, Inspiron, and Latitude. Instead we’ll get the easier to remember, yet not as colorful, Dell, Dell Pro, and Dell Pro Max, in an effort to create “unified branding” across the Dell portfolio. You can find more details here.
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Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
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Dell XPS is dead — Dell just rebranded its entire PC lineup
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Bye, XPS: Dell has renamed all of its laptops and desktops to confuse you
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Dell just revamped its entire laptop portfolio - and the new names sound oddly familiar
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Dell ditches Inspiron, Latitude, and XPS, in sensible yet confusing rebrand
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Dell’s new Pro Premium laptop is quieter and offers a tandem OLED display
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Dell ‘just tore down 40 years of sub-brands’ with its new line of devices
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Dell XPS vs. MacBook Pro: Which Is Best For Battery Life?
Compare Dell XPS vs. MacBook Pro in 2025 to find out which is best for battery life and other characteristics. Choose the one that fits your needs.