In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The Boston Celtics are in the early stages of their championship defense, but their season has already been filled with drama ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

It became clear early in last night's game between the Detroit Pistons and Milwaukee Bucks that Giannis Antetokounmpo was in ...

Jaylen Brown's beef with Nike Basketball continued Thursday after Nike took a not-so-subtle shot at the Celtics star on ...

Kouat Noi spent three months in hospital as a baby with a rare, deadly disease. It’s a miracle he became a professional ...

Grammy-award winning rock band Linkin Park will be heading to Arizona next year as part of their worldwide tour.

Incoming USC recruit Jazzy Davidson lands a deal with Nike. While the value of her agreement remains undisclosed, she is reported to have signed a multi-year shoe deal as her first NIL.

How a childhood gymnastics accident, sports academy in Netherlands made an elite player out of Purdue women's basketball 2025 ...

Cleveland's Isaac Okoro wore shoes on Wednesday night inspired by the final 'Woj Bomb' post from former NBA insider Adrian ...

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Expanding upon last season’s HemisFair origin storyline, the 2024-25 NBA City Edition theme highlights San Antonio’s ...