By integrating AI into their marketing, companies are better positioned to not only stay ahead of the competition but also ...

Instead of searching for some quick fix to strengthen marketing efforts, organizations should make the most of what's already ...

There’s no need to identify all these metrics; identifying 20% of data that will drive 80% of the impact. Focus on 10 to 20 key dimensions (like industry or campaign name) and associated metrics (such ...

We list the best product management software, to make it simple and easy to manage product development from beginning to end.

Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not ...

With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.