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Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

please contact the McCormick marketing department. This template displays the Northwestern Engineering logo at the top of the page. When you are done editing your document, you should print it. If you ...

WPP agency VML crafted “Choose to Be Moved,” the first creative from a platform that seeks to connect the brand’s heritage with the cultural zeitgeist. The company said the beverage, intended as the ...

Ad templates improve efficiency and quality in business marketing efforts, ensuring that they remain competitive in the ...

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Alex Dos Diaz / Investopedia Multilevel marketing (MLM) is a strategy used by some direct sales companies to sell products and services. MLM encourages existing members to bring recruits into the ...

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Seventeen Mount Aloysius digital media marketing class students are working to compile five separate marketing plans for the ...