Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

Uba emphasized the expanded role of IP collaborations, confirming "7 to 8 IP collaborations lined up for fiscal 2026, which...is a record for us." The new marketing role and establishment of an IP ...

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

OAAA’s Agency Council will provide industry guidance on emerging media trends, investment and planning strategies, and ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early ...

A longer-form video will typically require more explanation and can be harder to reduce to a quick tagline or a clever intro.

AI and advanced technology are solving the complexities of personalization and campaign measurement. Eliminate inefficient spend and directly link efforts to script lift with an optichannel strategy ...

A $6 million Maui emergency marketing campaign is finally underway some four months after Gov. Josh Green released the funds ...

Brand storytelling or digital marketing – The dilemma for startups Startups looking for quick sales leads are often unclear about whether to invest in traditional marketing efforts or digital ...

Marketing mix modeling (MMM) is not a new concept. It’s having a resurgence of sorts—for reasons I’m about to go into—but the first MMMs were in use as far back as the 1960s.