As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for ...

Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

We return to our Agency Advice series by giving marketing leaders a soapbox to tell us what they think the most significant ...

The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

As Indian travel behaviour shifted towards frequent, short-haul trips in 2025, travel platforms tell us how the change is ...

Brands to sharpen strategy to make marketing more accountable, engaging and increasingly AI-led, industry leaders tell e4m ...

Today at CES, Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for senior and C-suite roles. Kolkata (West ...

In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.