Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when ...

With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

Delivering real value to customers is the key to business success. This was the central message of marketing strategist and educator Jerry Yao during Araneta City’s free seminar for its lessees held ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital. The report was based on data from a survey ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new challenges.

What is the offer (the entire marketing mix) we will be presenting to these consumers to appeal to them and thus realize the said potential, given their alternatives? You must not think of these as ...

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

Now is an excellent time to expand your horizons and target millennials and Generation Z, also known as zoomers.