The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...

One-year executive education programme integrates marketing, sales, analytics & leadership to prepare professionals for ...

Metros are cluttered and overserved,” says CMO Geetanjali Chugh Kothari. Generali Central targets regional India, where trust ...

Manish Tolani of Hilton shares how the brand is using experience-led storytelling and marketing to stay relevant in a ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...